Google Analytics Review

Google bought Urchin and now we have Google Analytics. What is there not to like about Google Analytics? It can be easily integrated with your AdWords account to allow for excellent CPA analysis and the mapping, data, information and usability is up to the same Google standard most people have grown accustomed to. Of course, it’s easy to feel information overload but with the simple interface and custom dashboard options it’s easy to avoid the scary parts of analytical data.

If you are afraid of Google knowing everything about you, your family, your business and your website then Google Analytics is not for you. It’s accessible with the same Google Login information as gmail, docs etc. BUT what better way to make sure Google is looking at your site than by using Google Analytics? It’s free, it’s easy and it’s Google.