One of my favorite things about GoStats is the weekly email I get from them with a high level overview of the past weeks data (hits, uniques) and the historical data. It’s nice to not always have to log in and it reminds me that I’m using their service. As far as the beauty behind the interface, there isn’t much. It’s a simple “here’s your data” type interface which I actually appreciate once in a while, but overall, I’d say there’s room for improvement.
The GoStats experience at the free level does have a lot of advertising (like hotmail or a Yahoo email account) but overall the data is real, graphics are simple enough to understand and most importantly, it’s free. You can see a lot of information from Visitor (attendance) data to refrerrer data (links), Systems and geographical information. It’s a great option and the dashboard screenshots are below.